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Exactly what will occur to EU citizens after Brexit?office at home advert for EU nationals banned by marketing watchdog

Декабрь 18, 2019

A federal federal government advert telling EU residents what they desire to complete in which to stay great britain after Brexit is prohibited because of the marketing watchdog.

The house workplace radio advertising told EU citizens: “All you need certainly to use is the passport or ID card and also to finish an on-line type.”

However the Advertising guidelines Authority (ASA) banned the ad — which aired on 13 April — in the grounds that lots of candidates needed to provide papers which were maybe maybe maybe not detailed.

The house workplace stated: “We entirely disagree with ASA’s choice.”

The air advert had been promoting the EU that is government’s Settlement for EU, EEA or Swiss residents and their loved ones to utilize to carry on residing in great britain after 30 June 2021, claims the BBC.

The ASA stated that more individuals will have to submit further paperwork than the advert recommended. It said: “We understood that in 27% of determined adult situations, candidates was indeed expected to give papers as proof of residence.

“Furthermore, some candidates had been additionally expected for any other papers, such as for instance proof of a family group relationship.

“In that context, we considered that the advertisement would not make adequately clear that, in many cases, candidates would have to provide papers beyond their passport or ID card.”